Self-Promotion For Chefs via New Partner
So much of what makes chefs successful today is their approach to dealing with the press. Just look at Graham Elliot. If you have a big personality, your own restaurant and a unique offering, chances are pretty good the media – and by that I mean TV, radio, print and online food blogs – will get to you fairly quickly. There is so much more demand for food information than there was a few years ago. But not every chef has the time, the team or the resources to stay in front of their Twitter followers and Facebook friends. Some chefs just want to cook, but they realize the importance of maintaining an online presence. It’s for this reason I’m partnering with Chef’s Roll, a new resource for chefs that I’m helping market OUTSIDE of Chicago, in conjunction with my media training services.
Since I still cover the local food scene in Chicago – including my stories at 10 p.m. on Fridays and Saturdays for ABC 7 – I’m not able, nor do I want, to talk about or promote it locally. For the next six months, however, clients from outside of Chicago signing up for media training services, will receive a complimentary profile through a partnership I have with Chef’s Roll. Think of it as an online resume and one-stop for guests, fans and writers, who want to learn more about you.
The four main attributes of a Chef’s Roll profile include:
- A professional web presence
- Fully searchable directory
- Worldwide job/stage board
- Online resource library
Take a look at the site; I’d be curious to hear your feedback.
Note: this is my last post of the year, as I’ll be on vacation next week. Have a wonderful holiday and New Year, and I’ll see you back here after Jan. 1. Cheers.
